July 2026 release: Okay, we made some big changes
Tenet's July 2026 release runs your marketing (literally) in the background while you focus on everything else a business demands. Check out the new features.
The honest truth about running marketing for a small business: most of the time, you’re not doing marketing. You’re deciding what to do. You’re staring at a blank content calendar, asking yourself what to post this week, wondering if you should write that blog post or send that email or finally figure out whether anyone even finds you in search.
That decision tax is where your marketing time goes, into the mental overhead before execution even starts.
The features we’re shipping today are built to kill that overhead by doing the deciding and the doing for you — so marketing runs in the background while you focus on everything else a business demands.
Here’s what’s new.
Workflow engines: Marketing that runs whether you have time or not
The most common pattern we see with marketing automation for small business: someone sets up a welcome email, maybe schedules a few posts, and then marketing stalls the second things get busy. The system exists but has no brain. Someone still has to show up each week and decide what it does.
Workflow Engines change the structure of that problem entirely.
Think of them as always-on marketing engines running in the background, each tuned to a specific outcome:
- Acquisition keeps fresh traffic and new leads coming in.
- Authority builds your credibility with content that sounds like you, not generic noise.
- Conversion supports your pipeline with pages, emails, and assets that help people decide.
- Retention stays in touch with customers so they don’t quietly drift away.
- Launch runs coordinated campaigns when you have something new to announce.
- All Channels is a composed mode that orchestrates everything across content, SEO, AEO, social, email, and more — simultaneously — based on gaps and opportunities Tenet identifies for you.
You pick the engine that matches your current priority. Tenet builds the weekly plan, creates the content, and it's ready to ship. For anyone who’s ever said “we need to be more consistent with marketing” and then watched that goal evaporate under the weight of actual work, this is the answer.
Content mining: Stop guessing what your buyers care about
Most small business content comes from internal intuition. Someone on the team has an opinion, you write about it, and you hope it lands. Sometimes it does. Often it doesn’t — not because the writing was bad, but because nobody was asking that question.
Content mining flips the process
Tenet scans Google, Reddit, and niche forums to surface the real questions your buyers are asking right now. Not keyword lists, but actual questions, grouped into themes you can work with: pricing and ROI, product comparisons, specific pain points, how-to and implementation. The kind of questions that live in threads where someone is genuinely frustrated and asking for help.
Then Tenet turns that audience intelligence into content ideas mapped to real search behavior — so you’re writing about what people are already trying to find, in the language they use.
For a solo marketer or founder, this eliminates one of the most draining parts of the job. You stop burning hours trying to figure out what to talk about and instead work from a prioritized backlog of topics your audience wants you to address. Acquisition and Authority engines pull from these themes automatically, so the research feeds directly into execution without you stitching it together manually.
Trend radar: Get there before it’s crowded
Timing is underrated in marketing. The difference between being the first voice on a rising topic and being the fifteenth is the difference between getting traffic and getting ignored. By the time a trend hits every marketing newsletter, it’s already saturated.
Trend radar gives you early visibility on what’s starting to rise in your niche — before it peaks, before everyone piles in.
Tenet spots emerging patterns in search queries, content, and community conversations related to your space, then turns those signals into specific moves you can act on now.
You get actionable content briefs, campaign angles, and email themes that are timely, relevant, and early enough to still matter.
It also knows when to say no because mot every rising topic is worth chasing. Trend radar aligns what it surfaces with your existing positioning and strengths — so you’re not just following noise, you’re stepping into conversations where you can add something.
Influencer discovery: A targeted shortlist
If you’ve ever tried to figure out who the right creators are for your audience, you know how fast that project turns into a two-hour scroll that ends with a list of five names and zero confidence in any of them.
Influencer discovery cuts that down to something you can act on.
Tenet finds creators whose audiences genuinely overlap with your ICP — not just big follower counts, but real alignment with the people you’re trying to reach. Each creator comes scored and tiered, enriched with follower data, engagement signals, and recent posts so you can see what they talk about before you spend any time on outreach.
You get a short, focused shortlist, and because it’s built on your brand context and ICP — the stuff Tenet already knows about your business. And the fit scores mean something, rather than being a generic “relevance” number you have to interpret yourself.
Tenet doesn’t send messages on your behalf here. It lines up the intel so you can start real relationships with the right people, in less time than it used to take just to find them.
Customer proof: turn reviews into marketing
Social proof is only useful if you can actually use it. Tenet now pulls your real customer reviews from major review sites and makes them usable — in product marketing, case studies, and battle cards.
And because the reviews feed the broader engine, the proof that shows up in your content comes from what customers actually said, not placeholder copy you forget to replace.
PR discovery: Find the people who care about your story
Cold pitching journalists without knowing what they cover is a reliable way to get ignored. But researching every reporter before reaching out takes time most small teams don’t have — so PR either doesn’t happen, or it happens badly.
PR Discovery fixes the research problem without pretending the relationship part is automated.
Tenet finds journalists and editors who actively cover your space, surfaces what they’ve been writing about recently, and suggests a specific pitch angle for each person based on their recent work and your story. AI also drafts those pitches for you.
Also new: see the press you've earned
New in your Performance dashboard: a Press Coverage tab that tracks every article mentioning your brand across the news — outlet, date, and a text excerpt from each piece.
Track your own brand or a competitor's, and refresh anytime for the latest. It's one place to see who's writing about you, without having to set up Google Alerts and hope for the best.
Paid ad intelligence: see what competitors are running, live
Competitive research used to mean an afternoon of tab-switching, manually logging into ad libraries, and trying to piece together what your competitors were actually spending money on.
Now it takes a few seconds.
Add a competitor and Tenet pulls the ads they're running right now across the major ad libraries — creative, copy, call-to-action, and how long each has been live — with an analysis of what it means for your positioning. You see the full picture: what angles they're betting on, what offers they're pushing, and where there's space for you.
What this all adds up to
Every one of these signals — trends, reviews, competitor ads, press coverage, buyer questions — is also available to the Tenet agent directly.
So when you ask Tenet a strategy question in chat, it's not answering from static data. It's answering with current, real-world context: what buyers are asking right now, what your competitors are running today, what the press is saying this week.
The common thread across every one of these features is the same: less time figuring out what to do, more time approving good work and talking to customers.
Pick one Workflow Engine. Let Tenet plan your next week. See what it feels like to open Monday morning and have marketing already figured out.
