What's new in modern marketing
Marketing
Positioning is your product strategy. It shapes who you build for, how you communicate value, what you prioritize on the roadmap, and where you win (or lose) in the market.
Marketing
The "planning fallacy" is a classic behavioral economics concept. It shows how people underestimate time, costs, and risks while overestimating potential benefits. Psychologists uncovered this bias in everything from home renovations (average 27% over budget) to colossal infrastructure projects (the Sydney Opera House took 14 years instead of