July 2026 release: Okay, we made some big changes
Tenet's July 2026 release runs your marketing (literally) in the background while you focus on everything else a business demands. Check out the new features.
Latest
AI marketing ROI: How to measure what your agent is doing
Learn how to measure AI marketing ROI with formulas, attribution methods, and use-case metrics. A practical framework for lean teams tracking what their AI agent delivers.
How to evaluate an AI marketing platform before you buy
A practical buyer's guide to evaluating AI marketing platforms—covering strategy fit, data, integrations, governance, ROI, and vendor red flags before you sign anything.
AI marketing for B2B: What actually works
B2B AI marketing adoption is at 94%—but most teams are doing it wrong. Here's what drives the pipeline, and what's mostly hype.
The best AI marketing platforms for small teams in 2026
Discover the best AI marketing platforms for small teams in 2026. Compare top tools by use case, build the right stack, and learn which AI agents move the needle.
How AI marketing works: A plain-english explainer
AI marketing uses machine learning and data to personalize campaigns, predict behavior, and automate decisions at scale. Here's how it works, in plain English.
AI marketing tools vs AI marketing agents: What's the difference?
AI marketing tools assist with specific tasks. AI marketing agents run campaigns autonomously. Here's how they differ, when to use each, and how to build a stack that combines both.
AI marketing platform: The complete guide for small businesses
Discover the best AI marketing platforms of 2026. Compare top tools, real case studies, pricing, and a step-by-step guide to getting started without wasting budget.
The rise of the AI fractional CMO for small businesses
Discover how AI Fractional CMOs give small businesses enterprise-grade marketing leadership at a fraction of the cost. What they do, what they cost, and how to hire one.
How AI is re-drawing the line between in-house, agency, and "done for you"
AI is changing who does the work in marketing. Here's how to decide what stays in-house, what goes to an agency, and when done-for-you makes sense.
AI tools that can be your first marketing hire
Discover which AI tools can replace your first marketing hire. A practical guide for founders and lean teams covering stacks, workflows, costs, and when to hire a human.
Tenet vs Profound: Which AI marketing platform is right for your team?
Profound monitors AI search visibility whereas Tenet does the marketing work end-to-end. Compare pricing and features to find the right fit for you.
Marketing
When is it time to hire a human marketer vs use an AI marketing agent?
Should you hire a marketer or use an AI marketing agent? This guide breaks down real costs, performance data, and a decision framework to help you choose in 2026.
Marketing
Brand marketing: Building a brand that lasts
Learn what brand marketing is, why it matters, and how to build a strategy that drives revenue, loyalty, and recognition. Includes examples, best practices, and FAQs.
Marketing
Creative testing: Building high-impact ad campaigns
Learn what creative testing is, how to run it effectively, and which methods actually drive ad performance. Includes real examples, best practices, and common mistakes.
Marketing
How AI turns “we should do marketing” into a real plan in 7 days
Stop waiting for a brilliant strategy. Here’s how to use AI to turn “we should do marketing” into a structured 7-day plan your team can actually execute.
News
You can now run Tenet inside Claude
Tenet is now accessible inside Claude via MCP. Run your full marketing function without leaving the AI assistant you already use.
Marketing
Value proposition design: The complete guide to creating products customers actually want
Learn how value proposition design works, from the Value Proposition Canvas to real-world examples and step-by-step methods for achieving product-market fit.
Marketing
Strategy, not just content: how to tell if an AI marketing product will move revenue
Most AI marketing tools sell you output, not outcomes. Here's a revenue-first framework to evaluate whether an AI product will move pipeline, conversion, and growth.
Marketing
Promotional strategy: The complete guide to building campaigns that drive real results
Learn how to build a promotional strategy that drives real results. Includes frameworks, examples, tactics, templates, and metrics to measure success.
Marketing
Why agencies keep failing small businesses (and what to do instead)
Agencies don't fail small businesses through bad tactics. They fail because owner cognitive overload makes even good work impossible to implement. Here's what works.
Marketing
Lifecycle marketing: The complete guide to turning customers into loyal advocates
Learn what lifecycle marketing is, how it works across 5 stages, and the strategies that turn one-time buyers into loyal advocates. Backed by real data and examples.
Enablement
The 5 marketing jobs every small business has (even if no one owns them)
Learn which small business marketing roles matter most, what each person should own, and how to build a lean team that drives real revenue growth.
Marketing
Can founders do their own marketing without burning out?
Founders don't hate marketing — they hate the identity conflict it triggers. This playbook reframes marketing as systems design so you can do it.
