Tenet is an AI marketing agent for lean SMB marketing teams. It runs research, strategy, content production, demand gen, social, and distribution end-to-end in one workflow — so a lean team can ship the volume and quality typically associated with a much larger marketing department.

Who is Tenet built for?

Tenet is built for small and medium-sized businesses with marketing teams of 1 to 5 people — solo marketers, lean teams, or founders still owning marketing. It is designed for teams expected to produce at a volume and quality that would normally require a 10-person department or a $10,000 to $15,000 per month agency retainer.

How is Tenet different from tools like Jasper, HubSpot, or Semrush?

Tenet is end-to-end, not a point solution. Jasper is built for individual writers. HubSpot is built for marketing operations teams. Semrush is a keyword tool. Tenet handles research, strategy, content production, distribution, and performance tracking in a single workflow specifically designed for lean SMB marketing teams.

How much does Tenet cost?

Tenet has three tiers: Starter at $2,500 USD per month, Team at $4,000 USD per month, and Enterprise pricing available on request. Monthly billing is standard; annual contracts are available.

Does Tenet learn my brand voice?

Yes. Upload your existing content — blog posts, landing pages, sales decks, business strategy — and Tenet automatically captures your tone, terminology, and positioning. No manual style guide is required, and no prompt engineering expertise is needed.

What does Tenet actually produce?

Tenet produces long-form SEO articles, demand gen campaigns, battlecards, landing pages, email sequences, social posts, ad copy, press releases, and video scripts. It also creates GTM strategy documents, messaging frameworks, competitor analyses, and ICP pain point research — then handles distribution and performance tracking.

Do I need to verify the content Tenet produces?

Tenet has built-in fact verification with source attribution, originality scoring, and AI cliché detection that run before any draft reaches your review queue. Bad drafts are filtered out before they reach you, so your approval queue stays clean.

Sales kit

Your 2-person team shouldn't be losing to companies with 20-person marketing departments — now it won't

Dashboard

The problem

You're a team of one, two, maybe three. You're expected to run SEO, produce content, own demand gen, manage social, and still have time to support sales. So you duct-tape together Google docs for drafts, another tool for keywords, a separate tool for distribution, and still spend half your week doing research manually.

Agencies want $15K a month. The new headcount isn't approved. And the company down the street, with eight marketers and a full-service retainer, is ranking above you, filling pipeline faster, and shipping campaigns while you're still briefing a writer.

This is the lean team trap: the expectation of enterprise results with none of the enterprise resources. Tenet exists to close that gap, permanently.

Calculate your ROI

SEO and AEO analytics dashboard in Tenet — Example SEO dashboard in Tenet

How it works

Upload your content, set your preferences, and Tenet learns your brand in minutes. Drop in your existing business strategy, blog posts, landing pages, or sales decks — anything you have (it's okay if you don't). Tenet captures your tone, terminology, and positioning automatically—no lengthy onboarding, no style guide required. From that point forward, every asset it produces sounds like you wrote it on your best day.

Example brand kit in Tenet

Tenet handles the full research-to-draft pipeline without you switching a single tab. Select your content type: SEO blog post, battle card, demand gen campaign, social series. Tenet runs keyword analysis, competitive research, fact verification, and originality checks before a single word is drafted. Built-in quality scoring flags AI clichés, unverified claims, and off-brand phrasing before anything reaches you for review.

Content review interface showing AI writing analysis and optimisation tools — Example content generated in Tenet

Approve and ship. Done. No rewriting for different channels or chasing freelancers for revisions. Tenet handles distribution end-to-end. What used to take a lean team two weeks of coordination now ships in hours.

Why Tenet wins

Tenet onboarding screen showing available marketing modules and workflows — Onboarding areas in Tenet

End-to-end, not point solution. Tenet does all of it—research, positioning, strategy, execution, and distribution—in one workflow.
Built-in brand capture. You don’t have to build manual style guides or be an expert in prompt engineering. Upload your content once and Tenet learns your brand automatically. Every output sounds on-brand from day one.
Research and verification baked in. Tenet verifies claims with sources, flags AI clichés, and runs originality checks before you ever see a draft.
Marketing strategy: Tenet does in-depth competitor analysis, gap identification, business goals, identifies your ICP pain points.
GTM positioning: Tenet creates the GTM strategy, messaging frameworks, narrative development, category claims, and anything else you need to grow your business.
Execution: It creates demand gen campaigns, battlecards, thought leadership, personal brand, long-form search-optimized articles, landing pages, email sequences, social posts, ad copy, press releases, video scripts, and more
Distribution: Tenet handles content planning, repurposing across channels, and even performance tracking.
Quality that catches problems before they ship. Every output is quality scored before it reaches you. Bad drafts don't make it to review. Your approval queue stays clean.
Built specifically for teams of 1–5, not repurposed for them. HubSpot is built for operations teams. Jasper is built for individual writers. Tenet is built for lean marketing teams running full-stack programs without full-stack headcount—and the UX reflects it.

Who this is for

You're the right user if:

You're a small or medium-sized business, solo marketer, lean team, or a founder still owning marketing at your company
You need to grow your business quickly and efficiently and a marketing strategy that gets you there
Your team is 1–5 people and you're expected to produce at a volume and quality that should require 10
You're spending money on a bloated tech stack and still feel like you're missing the strategic layer
You've looked at agency retainers and walked away because $10K–$15K per month isn't justifiable at your stage
Execution is falling behind because research, editing, and brand consistency slow everything down
Your marketing team isn't growing anytime soon

You're probably not the right fit if you have a full marketing operations team, a dedicated content team, and an agency relationship you're happy with.