Varshaa Narayanan - tenet (Page 2)

Essays by Varshaa Narayanan

Marketing 12 Jun 2026

18 min read

7 reasons your small business needs a marketing function, not a marketer

Hiring a marketer before building a marketing function is a costly organizational mistake. Small businesses can build the system that makes marketing work.

Marketing 10 Jun 2026

18 min read

What is an AI marketing agent? (And why it's not just another AI tool)

Learn what makes agents different from AI tools, automation, and hiring, and what to look for before you buy.

Marketing 8 Jun 2026

16 min read

SMB marketing: Do you really need an in-house team?

Think hiring a marketer solves your SMB's marketing problem? It often creates a new one. Here's what the math and the psychology — actually says.